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And yet, company after company we talked to didn't have lossless compression turned on.
Imagine you're building the next video streaming app and you want to figure out whether you have a good business.
It was only a few days after our launch that we got our first request to support video streaming. While there's a lot of money spent on video, there are only really about 1,000 customers that do any meaningful level of streaming.
Simply put: the video streaming market is screwed up.
Further, since video encoding standards keep evolving and vary across generations of devices, it becomes challenging to ensure a consistently high quality experience for all visitors.
And if that sounds like a technical mess, the business side is even worse.